AskMen | Men's Lifestyle

AskMen is an online, free-to-view magazine that focuses on men’s health, lifestyle, and entertainment. As the Interactive Designer for BrandFusion Studios, the in-house advertising team of AskMen from 2015 to 2017, I played a key role in integrating branded campaigns within the AskMen website, collaborating with a variety of brands to enhance the site’s content and reach.

I led the design for branded content, including conceptual design and UI layout. Working closely with video teams and product, commerce, and editorial departments, I developed native content that resonated with readers, creating responsive designs for dedicated content hubs. Additionally, I was responsible for the design, development and analytics of rich media native ads, which played a crucial role in the website’s monetisation efforts. My work spanned across design, animation, art direction, front-end development, and photo editing, contributing to the success of branded content on the platform.