Spirit Loft | Movement for Life

Spirit Loft Movement Centre is a vibrant space founded in 2011 by former CFL receiver and Grey Cup champion Andre Talbot and movement educator Catalina Moraga. The centre is dedicated to exploring human movement and potential while fostering a community that values education, growth, and connection.

As a long-time practitioner at Spirit Loft, I had the privilege of designing and developing their new brand and communications from 2019 to 2022. I created a cohesive visual identity inspired by their ethos, centred around two interconnected circles—symbolising movement and stillness, the pillars of their philosophy. This branding extended across signage, posters, social media visuals, and decals, ensuring consistency, and up-to-date communications, especially during the Covid-19 pandemic. Through comprehensive brand guidelines and thoughtful design, I crafted a visual language that reflects Spirit Loft’s dedication to balance, growth, and community.